What should you charge?
Price the whole deal, not just the post: deliverables, usage rights, and exclusivity, each with its own line and its own price. Nine questions. No account, no handle, nothing stored.
Your number $375
$325 to $475
Platform
Not sure? Roughly: your average likes plus comments on recent posts, divided by followers. Your Insights page shows it.
If you know it, in percent. It overrides the level.
Used for the per-1,000-views sanity check, and to price YouTube videos.
What is in the deal?
Content you make for the brand to post on their own channels, which never appears on your page.
Enter it and the result tells you plainly where it lands.
Your number
$375
Floor $325 · Strong ask $475
1 Reel
1 Reel$375
Your number$375
Brands often offer below what your audience is worth, usually by leaving usage rights off the quote. Here is the breakdown to answer with.
One thing that is usually missing: brands often ask for ad usage after the post performs. If they do, it is a new line, not a favour.
An estimate from a public framework, not a promise of what any brand will pay. Your rate card is yours to set.
A counter reply you can paste
Thanks so much for thinking of me for this. My rate for this package is $375. The breakdown: 1 Reel $375. If that works on your side, I can turn the first draft around in [your timeframe]. Happy to talk through any single line. Thanks again!
Does this match what brands offer you?
Share your number