Creator rates
How much to charge with 25K followers
One Reel: $700. One Story set: $300. One UGC video: $500. And the line brands most often price at $0, 90 days of usage on that Reel: $450. The full table is below, computed from BravoDM's published pricing model.
| Deliverable | Floor | Your number | Strong ask |
|---|---|---|---|
| Reel | $600 | $700 | $875 |
| Story set (3 frames) | $250 | $300 | $375 |
| UGC video (no posting) | $425 | $500 | $625 |
Assumptions, in one line: 25,000 followers prices inside the model's 25k to 50k band, on Instagram, at the baseline niche (Lifestyle, 1.0x) with about-average engagement, before usage, exclusivity, and any package discount. Your number is the middle of the model's range; the floor is it x 0.85 and the strong ask is it x 1.25.
| Usage term | Adds | On this Reel |
|---|---|---|
| 30 days | +25% | +$175 |
| 90 days | +65% | +$450 |
| 180 days | +110% | +$775 |
| 12 months | +175% | +$1,225 |
| Forever | +300% | +$2,100 |
What moves the number
- Engagement. Above average engagement multiplies the content lines by 1.2x, way above by 1.4x, below average by 0.85x. A small account whose audience actually acts can out-price a bigger quiet one.
- Niche. Finance and tech price at 1.5x the baseline, beauty and fashion at 1.2x. The niche rate pages apply each adjustment.
- Usage and exclusivity. Both are percentages added on top, priced in the tables above. Neither belongs inside the posting fee.
- Whitelisting. If the brand wants to run the post from its own handle, the usage line multiplies by 1.25x.
Run your exact version (your niche, your engagement, your deliverables) in the free pricing calculator. For UGC specifically, the UGC rates guide walks the usage math in full.
Questions at this size
How much should I charge for a Reel with 25,000 followers?
$700 is the model's number for one Reel at 25,000 followers (the 25k to 50k band, baseline niche, about-average engagement, no usage rights). The floor is $600 and the strong ask is $875. Your niche and engagement move it from there: the calculator runs your exact version.
How much should I charge for a Story set with 25,000 followers?
$300 for one Story set of 3 frames at baseline rates, with a floor of $250 and a strong ask of $375. Stories are priced at 0.6x the base rate for your band, before niche and engagement adjustments.
What do usage rights add at 25,000 followers?
Usage is priced on the video being licensed. At this size, 90 days of usage on one Reel adds $450 (65% of the Reel's $700). Thirty days adds 25%, 12 months adds 175%. If a brand's offer prices usage at $0, that is the gap to close.