Guide
UGC rates in 2026
The short answer, at the 10K tier: one UGC video prices at $275 before usage, and 90 days of usage adds $175 on top. UGC is the one deal where the usage line is routinely bigger than the filming fee, so this guide prices the two separately, the way the model (v1.0, October 2026) does.
What UGC is, in rate terms
UGC means you make the video and the brand posts it: no audience, no posting on your account. That is why the model prices a UGC video at 0.7x the short-video rate for your size. What the brand is really buying is an ad it does not have to shoot, and ads are priced on usage: how long, where, and whether it runs from the brand's own handle (whitelisting). Film fee first, usage second, exclusivity third. Three lines, three prices.
| Followers | Floor | Your number | Strong ask |
|---|---|---|---|
| Under 5k | $65 | $75 | $95 |
| 5k to 10k | $100 | $125 | $150 |
| 10k to 25k | $225 | $275 | $350 |
| 25k to 50k | $425 | $500 | $625 |
| 50k to 100k | $650 | $775 | $975 |
| 100k to 250k | $1,250 | $1,475 | $1,850 |
| 250k to 500k | $2,300 | $2,700 | $3,375 |
| 500k to 1M | $3,950 | $4,650 | $5,825 |
| 1M+ | $7,500 | $8,825 | $11,025 |
| Usage term | Adds | On this video |
|---|---|---|
| 30 days | +25% | +$70 |
| 90 days | +65% | +$175 |
| 180 days | +110% | +$300 |
| 12 months | +175% | +$475 |
| Forever | +300% | +$825 |
Exclusivity and whitelisting
Exclusivity (you make nothing for rival brands for a window) prices on the whole content fee: +25% for 30 days, +60% for 90 days in the model. Whitelisting (the brand runs the video as an ad from its own accounts) multiplies the usage line by 1.25x. Both are common in UGC briefs and both are lines a brand's first offer often leaves at $0. Compare with a posted video at the same size, a Reel at $375 on the 10K rates page, and the pattern is plain: posting adds the audience, UGC adds the ad rights, and each is priced on its own.
Run your own package (your size, your niche, the exact usage term) in the free pricing calculator, then put the result where brands can find it: how to make a rate card. The whole cluster of rate tables lives at creator rates.
UGC rate questions
How much should I charge for one UGC video?
At baseline rates, $275 per video for a creator in the 10k to 25k follower band, before usage. UGC is priced at 0.7x the short-video rate in the model, because the brand gets the content without your audience. The usage line is where UGC deals are won or lost: 90 days of usage adds $175 on a video that size.
Why does usage cost extra on UGC?
Because usage is the product. A UGC video exists so the brand can run it as an ad; the longer and wider it runs, the more media value it replaces. The model prices usage as a percentage of the video: 25% for 30 days up to 300% for forever, and whitelisting multiplies the usage line by 1.25x.
Should UGC cost less than a posted video?
Per piece, usually yes: a posted Reel at the same size is the UGC price plus the audience. But a UGC package with 90 days of usage can pass a bare posting fee, which is why the two lines are always quoted separately.