Guide
UGC portfolio: the one page a brand checks
A brand deciding on a UGC creator has about a minute and four questions: can she film, does the work fit our product, what does it cost, and how do I reach her. A portfolio is the page that answers all four before the brand has to ask any of them. This guide covers what the page carries, in what order, and where it can live for free, including the two BravoDM pages that were built for exactly this job.
Samples first, best two up front
The videos are the portfolio; everything else is packaging. Open with the two strongest samples, then show range: the formats brands buy (product demo, unboxing, testimonial-style, problem and solution) across the categories you actually want work in. Six to nine samples is plenty. If a sample is spec work, filmed on your own initiative before any brand paid you, it stays labeled as a sample. Brands respect the label; what ends conversations is discovering a "brand video" that was never a job. The how to become a UGC creator guide covers making those first samples.
Rates on the page, with usage named
A portfolio without prices invites the brand to name the first number, and in UGC the first number usually prices usage at $0. Publish the filming fee as a package (one UGC video, what a revision round means, typical turnaround) and name usage as a line of its own, priced by term, even if the detail lives one link deeper on your rate card. The UGC rates guide has the numbers by experience tier, and how to make a rate card covers the card format itself.
Where the page lives
One link, the same in every bio, pitch, and reply. On BravoDM that link is your links page at bravodm.com/your-handle: it carries your sample links, your socials, and a preview of your rates in one clean column. The full detail sits on your public rate card at bravodm.com/card/your-handle, with your UGC packages and an inquiry form a brand can answer on the page, so the first conversation starts with a budget conversation instead of a price ambush. Both pages are free and stay behind one public switch: unpublished until you flip it.
One honest boundary: BravoDM carries the links and the rates, not the video files. Your samples stay where they already live (your posts, a folder you control) and the portfolio links out to them. That keeps the files in your own accounts, which is where they belong.
Terms and turnaround, in writing
Two short lines separate a portfolio from a profile: your typical turnaround ("first cut in 5 days" is a promise brands plan around) and your standard terms, revision rounds included, raw footage priced separately, usage term stated per package. A brand that can see the terms before the first call has nothing to renegotiate later, and neither do you.
Keep it current
Swap samples as paid work lands: a delivered brand video replaces the weakest spec sample, rates move up a tier when the track record does, and dead links get pruned. A portfolio is a working document, not a launch event. Ten minutes a month keeps it the page you would want a brand to judge you by.
Portfolio questions
I have no paid UGC work yet. What goes in the portfolio?
Spec samples: videos you filmed on your own initiative with products you already own, in the formats brands buy (demo, unboxing, testimonial-style, problem and solution). Keep them labeled as samples everywhere they appear. A brand reading an honest portfolio sees exactly what it needs, proof you can film, and the label is what keeps the first real conversation clean.
Where do the videos themselves live?
Wherever they already live: your posts, a folder you control, a video host. BravoDM's pages carry your links and your rates; they do not host video files. Your portfolio page links each sample to its home, and that arrangement is a feature: the file stays yours, in your accounts, under your control.
How many samples should a UGC portfolio show?
Six to nine strong ones cover it: enough to prove range across two or three product categories and the main formats, few enough that a brand actually watches them. Lead with the two you would want judged by, and cut anything you would apologize for. Range in categories you do not want work in is not range, it is noise.
Should my portfolio show my follower count?
Nothing about UGC work requires it. The brand is buying the filming and the rights, so the samples and the terms do the talking. Creators who also take posting deals keep their audience numbers on the same rate card, where they belong: one page, two kinds of work, each priced the way it is actually bought.