Deliverable rates
UGC video rates
One UGC video at the 10k to 25k band prices at $275 before usage. This page is the table: UGC priced by follower band even though UGC never posts to your feed, because the model anchors the filming fee to your size, and the usage line then does the real work. For the full explainer, the UGC rates guide walks the math; this page is the numbers.
| Followers | Floor | Your number | Strong ask |
|---|---|---|---|
| Under 5k | $65 | $75 | $95 |
| 5k to 10k | $100 | $125 | $150 |
| 10k to 25k | $225 | $275 | $350 |
| 25k to 50k | $425 | $500 | $625 |
| 50k to 100k | $650 | $775 | $975 |
| 100k to 250k | $1,250 | $1,475 | $1,850 |
| 250k to 500k | $2,300 | $2,700 | $3,375 |
| 500k to 1M | $3,950 | $4,650 | $5,825 |
| 1M+ | $7,500 | $8,825 | $11,025 |
| Usage term | Adds | On this video |
|---|---|---|
| 30 days | +25% | +$70 |
| 90 days | +65% | +$175 |
| 180 days | +110% | +$300 |
| 12 months | +175% | +$475 |
| Forever | +300% | +$825 |
Assumptions, in one line: the UGC video deliverable (no posting), the baseline niche (Lifestyle, 1.0x), about-average engagement, before usage and exclusivity. UGC prices at 0.7x the short-video rate in the model: the brand gets the content without your audience.
UGC is not a posted video, and the price knows it
A posted Reel buys two things: the content and the audience. A UGC video buys only the content, which is why the model prices it at 0.7x the short-video rate (0.98x the base). Creators who quote their posting price for UGC overprice the filming; creators who quote a bare filming fee and hand over the file underprice the deal, because the brand's value sits in the usage.
That is the split this page exists to make visible: filming fee in the first table, usage in the second. A UGC quote that shows both lines is harder to argue with than one number, and it survives the brand's 'can we also run it as an ad?' without a renegotiation.
Where this goes wrong
- Quoting UGC at the posted-Reel price and losing the deal, or at a flat filming fee and losing the usage money. The two lines exist for a reason.
- Delivering raw footage and multiple hooks for the price of one finished video. Extra hooks and raw files are extra scope.
- Accepting 'in perpetuity' in a UGC brief at the 30-day price. Forever is the model's most expensive term (300%) because it is the brand's most valuable one.
Questions, answered with numbers
How much should I charge for one UGC video?
In the pricing model at baseline rates: $500 at 25,000 followers (floor $425, strong ask $625), $75 under 5,000 followers, and $1,475 at 100,000 to 250,000. Your niche and engagement adjust it from there, and the calculator runs your exact version.
Does one UGC video include usage rights?
No. The UGC video (no posting) price is the content and the posting. Usage (the brand running it as an ad or reposting it) is a separate line, priced as a percentage of the video: 25% for 30 days up to 300% for forever. The usage rights page prices every term on one worked example.
What is the difference between this page and the UGC rates guide?
This page is the rate table: the per-video price at every size, floor to strong ask. The UGC rates guide is the explainer: why usage is the product in a UGC deal, how exclusivity and whitelisting stack, and the worked 10K example in prose. Same model, same numbers, different job.