Template
UGC pitch template
A UGC pitch sells a different product than a posting pitch: content the brand runs itself, no audience attached. The template quotes the two lines separately, the filming fee and the usage, because in UGC the usage line is where the money is.
When to use it. Use this for UGC platforms, brand briefs that say 'content only', and any brand that wants videos for its own ads or product pages. If the brand also wants the video on your feed, that is a posting deal: price it from the UGC video rates table and add the audience back in.
The UGC pitch (DM or email)
Hi [Brand] team, I create UGC in [your niche]: short videos brands run as ads and on product pages. My style is [one honest line, for example: real routine footage, no studio look, hooks in the first two seconds]. My rate for one finished video: • Filming and editing, one video (up to [length] seconds, [revisions] revision round): $[rate] • Usage rights, [term, for example 90 days]: $[rate] Total for the video with [term] of usage: $[total] Raw footage, extra hooks, and extra concepts are available as add-ons if you want them. I can deliver a first video within [days] days of the product arriving. Happy to send two or three examples of my UGC if useful.
The add-on menu (paste under the pitch when a brand asks 'what else can you do?')
Add-ons, if you want them: • Extra hook or opening variation: $[rate] each • Raw footage from the shoot: $[rate] • Whitelisting (run the video as an ad from my handle) for [term]: $[rate] • Category exclusivity for [term]: $[rate] • Rush delivery (under [days] days): $[rate]
Make it work
- Never quote UGC as one bundled number with usage 'included'. The brand that later runs your video forever paid for 90 days unless your pitch said otherwise, and your pitch is the proof.
- Name what one video includes: length, revision rounds, formats. Most UGC disputes are scope disputes wearing a price costume.
- The add-on menu is doing quiet work: it teaches the brand that hooks, raw files, and whitelisting are products, before the brand asks for them as favors.