Template

Rate card template

A rate card is a price list a brand can act on in one read. This is the layout: who you are, what each deliverable costs, one or two packages, the rights lines priced separately, and one clear way to inquire. Copy the text into a doc, a Notion page, or your BravoDM rate card.

When to use it. Build this once, then link it from your bio, your pitches, and your email signature. Update the numbers when your size or your rates change; a stale rate card negotiates against you while you sleep.

The rate card

[Your name] · [Niche] creator
[followers] followers on [platform] · [typical views] typical views per post
Audience: [who watches, in one line]

RATES
Reel (up to [length] seconds): $[rate]
Feed post: $[rate]
Carousel: $[rate]
Story set (3 frames): $[rate]
Single Story: $[rate]
UGC video (no posting): $[rate]

PACKAGES
Starter package: 1 Reel + 1 Story set: $[rate]
Launch package: 2 Reels + 2 Story sets + 90 days of usage on the Reels: $[rate]

RIGHTS, PRICED SEPARATELY
Usage rights: 30 days +25% of the video price · 90 days +65% · 180 days +110% · 12 months +175% · Forever +300%
Whitelisting: the usage line x 1.25
Category exclusivity: 30 days +25% of the content fee · 90 days +60%

TERMS
Prices include [revisions] revision round per deliverable. Payment: [terms, for example 50% to book, balance on delivery]. Content goes live after the balance clears unless we agree otherwise in writing.

WORK WITH ME
[One line on how to inquire: email or your rate card link]

Make it work

Show your number, not your range. The floor and the strong ask are negotiation tools; printing them teaches brands to open at the bottom.
The rights block is the difference between a rate card and a price sticker. Cards without a usage line get usage priced at $0 by the other side.
One package minimum. Brands buy bundles more easily than parts, and a package anchors the single-deliverable prices beside it.