Program comparison
OXO vs Smithey Ironware: creator programs compared
Both are kitchen brands with public creator programs BravoDM has checked. This page puts the two programs side by side on their own published facts: how a creator pitches each one, and what each program says it offers. It does not rank them; which fits depends on the creator's content, and what to charge either is priced on the Kitchen creator rates page.
| OXO | Smithey Ironware | |
|---|---|---|
| What they sell | Kitchen tools and housewares spanning cooking, baking, cleaning, storage and organization, coffee, and baby essentials. | Premium American-made cast iron skillets, Dutch ovens and griddles and hand-forged carbon steel cookware made in Charleston, South Carolina. |
| The program, in the brand's own terms | Affiliate partners and content creators to promote the full OXO catalog (kitchen tools, bakeware, coffee, storage, cleaning and baby products) through affiliate links on Impact; the own page states the entire product catalog is available through the program and applying is free with no minimum sales requirement. No follower minimum is stated. | Cooking affiliates, publishers and influencers to promote premium cast iron and carbon steel cookware through affiliate links, per the LinkClicky listing for the cooking niche. No follower minimum is stated on the listing. |
| How a creator pitches | The program runs through an affiliate network. | The program runs through an affiliate network. |
| Pitch route | Affiliate network listing | Affiliate network listing |
| Categories | Kitchen, Home, Cleaning | Kitchen |
| Stated requirements | No follower minimum stated on the program BravoDM checked. | No follower minimum stated on the program BravoDM checked. |
| Program last checked by BravoDM | October 2026 | October 2026 |
| Apply or pitch | How it is listed: oxo.com/oxo-affiliate-program (OXO Affiliate Program, application via Impact). | How it is listed: Affiliate program via Impact (LinkClicky listing: linkclicky.com/affiliate-program/smithey-ironware). |
Each program in full
Every Kitchen brand BravoDM has checked is in the Kitchen brands index, counted on the Creator Program Index. BravoDM is not affiliated with OXO or Smithey Ironware.