Creator rates by niche
What kitchen creators charge
Kitchen brands sell tools people use daily: knives, pans, small appliances, storage. They buy demo-first content, a Reel that cooks a real meal with the product doing the work, plus close-up Story frames for the features a listing page cannot show.
Kitchen briefs often bundle: the demo video, a short UGC cut for the product page, and usage for the brand's store and ads. Each piece is its own line in the table below.
| Deliverable | Floor | Your number | Strong ask |
|---|---|---|---|
| Reel | $600 | $700 | $875 |
| Feed post | $425 | $500 | $625 |
| Story set (3 frames) | $250 | $300 | $375 |
| UGC video (no posting) | $425 | $500 | $625 |
How this table was priced: 25,000 followers is the model's 25k to 50k band, and this niche is priced with the model's Food and drink setting (the baseline, 1.0x), at about-average engagement, before usage and exclusivity. Add 90 days of usage on the Reel and it adds $450 on top. A different size changes the band, not the method: see the rates at 25,000 followers or run your exact numbers in the free pricing calculator.
Rates in nearby niches
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