Creator rates by niche
What diy creators charge
DIY brands buy builds: project Reels from first cut to final reveal, tool demos, and supply hauls. A finished project that viewers save and share is the strongest pitch a DIY creator owns.
DIY deliverables run longer and heavier than most niches, and brands commonly ask for usage on the reveal video plus a UGC cut for the product page. Price the build, the cut, and the usage as separate lines, as the table below does.
| Deliverable | Floor | Your number | Strong ask |
|---|---|---|---|
| Reel | $600 | $700 | $875 |
| Feed post | $425 | $500 | $625 |
| Story set (3 frames) | $250 | $300 | $375 |
| UGC video (no posting) | $425 | $500 | $625 |
How this table was priced: 25,000 followers is the model's 25k to 50k band, and this niche is priced with the model's baseline setting (Lifestyle, 1.0x), at about-average engagement, before usage and exclusivity. Add 90 days of usage on the Reel and it adds $450 on top. A different size changes the band, not the method: see the rates at 25,000 followers or run your exact numbers in the free pricing calculator.
Rates in nearby niches
Every niche, every size: the creator rates hub.