Creator rates by niche
What food creators charge
Food brands buy appetite: recipe Reels, taste-test videos, and grocery haul posts that put a product in a real kitchen. Packaged food, drinks, sauces, and meal kits all run creator programs, and a recipe viewers save is a brief that tends to come back.
Deliverables skew short: one hero Reel, Story frames on launch day, and usage on the winning recipe for the brand's ads. The table below prices those pieces at the model's food rates.
| Deliverable | Floor | Your number | Strong ask |
|---|---|---|---|
| Reel | $600 | $700 | $875 |
| Feed post | $425 | $500 | $625 |
| Story set (3 frames) | $250 | $300 | $375 |
| UGC video (no posting) | $425 | $500 | $625 |
How this table was priced: 25,000 followers is the model's 25k to 50k band, and this niche is priced with the model's Food and drink setting (the baseline, 1.0x), at about-average engagement, before usage and exclusivity. Add 90 days of usage on the Reel and it adds $450 on top. A different size changes the band, not the method: see the rates at 25,000 followers or run your exact numbers in the free pricing calculator.
Rates in nearby niches
Every niche, every size: the creator rates hub.