Creator rates by niche
What wellness creators charge
Wellness brands buy habits: morning routine Reels, wind-down content, and honest reviews of supplements, sleep, and self-care products. The content sells a daily routine, and brands want their product inside it.
Wellness deals look like fitness deals in shape: a hero video, Story support, and usage on the clip the brand runs as an ad. The table below prices them with the model's health and fitness adjustment.
| Deliverable | Floor | Your number | Strong ask |
|---|---|---|---|
| Reel | $675 | $800 | $1,000 |
| Feed post | $500 | $575 | $725 |
| Story set (3 frames) | $300 | $350 | $450 |
| UGC video (no posting) | $500 | $575 | $725 |
How this table was priced: 25,000 followers is the model's 25k to 50k band, and this niche is priced with the model's Health and fitness setting (1.15x the baseline), at about-average engagement, before usage and exclusivity. Add 90 days of usage on the Reel and it adds $525 on top. A different size changes the band, not the method: see the rates at 25,000 followers or run your exact numbers in the free pricing calculator.
Rates in nearby niches
Every niche, every size: the creator rates hub.