Creator rates by niche
What beauty creators charge
Beauty brands buy faces and routines: get-ready-with-me Reels, wear tests, shade reviews, and honest before-and-afters. Skincare and makeup brands run some of the largest creator programs anywhere, and a routine viewers copy is repeat business.
Beauty deals usually stack: the routine video, Story frames on launch day, and usage on the best-performing clip. Exclusivity against rival brands is a common ask in beauty, and it is a priced line, not a courtesy.
| Deliverable | Floor | Your number | Strong ask |
|---|---|---|---|
| Reel | $725 | $850 | $1,075 |
| Feed post | $500 | $600 | $750 |
| Story set (3 frames) | $300 | $350 | $450 |
| UGC video (no posting) | $500 | $600 | $750 |
How this table was priced: 25,000 followers is the model's 25k to 50k band, and this niche is priced with the model's Beauty and skincare setting (1.2x the baseline), at about-average engagement, before usage and exclusivity. Add 90 days of usage on the Reel and it adds $550 on top. A different size changes the band, not the method: see the rates at 25,000 followers or run your exact numbers in the free pricing calculator.
Rates in nearby niches
Every niche, every size: the creator rates hub.