Creator rates by niche
What fashion creators charge
Fashion brands buy outfits in motion: try-on Reels, haul carousels, and get-ready-with-me Story sets. A look that sells in the comments is the deliverable brands pay for, and restyles and seasonal drops make repeat briefs common.
The rate question in fashion is rarely the post alone. Brands ask for usage on the best-performing look, and sometimes exclusivity against rival labels. Both are separate lines in the model, priced in the table below.
| Deliverable | Floor | Your number | Strong ask |
|---|---|---|---|
| Reel | $725 | $850 | $1,075 |
| Feed post | $500 | $600 | $750 |
| Story set (3 frames) | $300 | $350 | $450 |
| UGC video (no posting) | $500 | $600 | $750 |
How this table was priced: 25,000 followers is the model's 25k to 50k band, and this niche is priced with the model's Fashion setting (1.2x the baseline), at about-average engagement, before usage and exclusivity. Add 90 days of usage on the Reel and it adds $550 on top. A different size changes the band, not the method: see the rates at 25,000 followers or run your exact numbers in the free pricing calculator.
Rates in nearby niches
Every niche, every size: the creator rates hub.