Glossary
Creator deal terms, in plain English
One page per word: a definition you can read in under a minute, what the word does to your money, and where BravoDM's pricing model prices it, in the model's own terms. For the shorter tour of the same ground, the brand deal words guide covers more words at a sentence each.
Usage rights
Usage rights are the permission you give a brand to reuse content you made, on their own channels or in their ads, for a set length of time. The content stays yours; the brand is renting the right to use it.
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Whitelisting (Spark ads)
Whitelisting means the brand runs ads through your account, so the ad carries your name, your handle, and your profile instead of the brand's. On TikTok, the same arrangement is called a Spark ad.
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Exclusivity
Exclusivity means that for a set period, in a set category, you will not work with the brand's competitors. The category and the end date are part of the term; without both, it has no edges.
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Rate card
A rate card is your price list: what each format you make costs, and what the extras cost, written down before a brand asks. It turns what do you charge from a guess made under pressure into lines you already decided.
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UGC
UGC, short for user-generated content, is content you make for a brand to publish on its own channels. It never appears on your page, and your followers are not part of what the brand is buying.
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Deliverables
Deliverables are the exact content you owe the brand: how many pieces, in which formats, on which platform, and by when. If a piece of content is not in the deliverables, it is not owed.
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Revision rounds
Revisions are the changes a brand can ask for after seeing your draft, counted in rounds. One round is one full set of feedback, gathered into one message, which you answer with one new version.
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Raw footage
Raw footage is the unedited video you shot: the clips before cutting, captions, music, and polish. Handing it over gives the brand your outtakes and your unfinished work, not just the finished piece.
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Licensing term
The licensing term is how long the brand's permission to use your content lasts: a month, a season, a year, or forever. It starts on a stated date, and when it ends, the brand's right to use the content ends with it.
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Buyout
A buyout is a single payment that buys the brand unlimited use of your content: no time limit, no renewal, no coming back to ask. Brands use the word when they want every right settled in one number.
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Paid usage vs organic posting
Organic posting means the brand shares your content on its own pages, to its own followers, with no ad money behind it. Paid usage means the brand puts money behind the content as advertising, shown to people who follow neither of you.
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Net payment terms
Net terms say how many days after your invoice date the brand pays: net 15 is fifteen days, net 30 is thirty, net 60 is sixty. The clock starts on the invoice date, not on the day the post went live.
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Brief
The brief is the brand's written instructions for the deal: the product points to cover, the deliverables, the dates, the do and do not list, and the terms. It is the closest thing a deal has to a contract before anyone signs anything.
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Content approval
Content approval is the step where the brand reviews your draft and says yes, or asks for changes, before anything is posted. Nothing goes live until the brand approves it, and the brand's deadline to respond is part of the term.
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