Content approval

What it means for your money

Approval is where time leaks. A brand that takes a week to approve can push your posting date, your next deal, and your payment along with it. Agree the response window up front, and what happens when it passes in silence, so their delay does not become your missed deadline.

How the pricing model treats it

The pricing model does not price approval; no model can price a calendar. What approval changes is timing, and timing is protected in the agreement: a response window, a silence rule, and revision rounds counted from the answer, not from your draft.

In practice

• ·Agree how many days the brand has to respond, and what silence means when they pass.
• ·Send drafts in the form the brief asks for, so approval is a yes or a short list, not a re-brief.
• ·Approval covers the content as sent. A new ask after approval is a revision or new work, counted as such.

An example

A draft sent on Monday with a two-day response window is approved, or chased, by Wednesday, and the posting date holds. The same draft with no window can sit in an inbox while the campaign date it was filmed for goes past.