Brief

What it means for your money

The brief is where the price is decided, because it holds the deliverables, the usage, and the exclusivity the price is built from. Read it for the lines that cost money: rights asked for in passing, approval steps with no end, deadlines that quietly assume rush work.

How the pricing model treats it

The pricing model prices what the brief asks for: deliverables, then usage, exclusivity, and whitelisting as their own lines. A brief that adds a line adds a price line, which is why the brief gets read before the price gets quoted.

In practice

• ·Get the brief in writing. A deal described only in a call will be remembered two different ways.
• ·Anything the brief leaves open, usage above all, gets settled before the price, not after the post.
• ·Keep the brief with the deal. When a question comes up mid-work, the brief is the first place both sides look.

An example

Two creators can film the same product on the same day and owe entirely different deals, because their briefs asked for different things. The brief, not the product, is what you are pricing.