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Glossary

Deliverables

Deliverables are the exact content you owe the brand: how many pieces, in which formats, on which platform, and by when. If a piece of content is not in the deliverables, it is not owed.

What it means for your money

Deliverables are what you are selling, so every extra is a new line with its own price. The deals that go wrong usually go wrong here: a vague count that grows in the edit, or a format added in a message after the price was set.

How the pricing model treats it

In BravoDM's pricing model, every deliverable is priced as its own line, from its format, before usage and exclusivity are added on top. Two deliverables are two lines, never one blurred package number.

In practice

An example

In the worked example, the deliverables are 1 Reel and 1 Story set: two lines, $700 and $300, counted before anything else in the deal is priced.

Free tool

Price your own deal

The calculator runs the same model on your numbers, line by line. No account, no handle, nothing stored.

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Guide

How to price a brand deal

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