Glossary
Licensing term
The licensing term is how long the brand's permission to use your content lasts: a month, a season, a year, or forever. It starts on a stated date, and when it ends, the brand's right to use the content ends with it.
What it means for your money
Time is the price dial on usage: the same video costs a little for a month and a great deal forever. A term with no end date is not a small detail to fix later. It is the largest version of the line, agreed by accident.
How the pricing model treats it
BravoDM's pricing model offers these licensing terms for usage, each priced as a percentage of the price of the video content being licensed:
| Term | Model price |
|---|---|
| No usage rights | 0%: no usage granted |
| 30 days | 25% of the video content price |
| 90 days | 65% of the video content price |
| 180 days | 110% of the video content price |
| 12 months | 175% of the video content price |
| Forever | 300% of the video content price |
These are the model's own terms, from BravoDM's published pricing model (version 1.1, October 2026), the same source the free calculator runs. They are a model's starting point, not a market promise.
In practice
- ·State the start date. A term counted from posting and a term counted from delivery end on different days.
- ·Renewal is a new agreement at a new price, not an automatic extension.
- ·When a brand asks for a longer term mid-deal, the usage line is re-priced, not just re-dated.
An example
A brand that plans one campaign rarely needs more than a season of usage. Matching the term to the plan keeps the price honest for both sides, and leaves the renewal as future work you can price when it is real.
Free tool
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Guide
How to price a brand deal
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