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Glossary

UGC

UGC, short for user-generated content, is content you make for a brand to publish on its own channels. It never appears on your page, and your followers are not part of what the brand is buying.

What it means for your money

Because no audience is included, a UGC video prices on your experience and the work itself, not your follower count. Usage still applies in full: brands buy UGC mainly to run it, often as ads, so the usage term decides most of the final price.

How the pricing model treats it

BravoDM's pricing model (version 1.1) prices a UGC video on an experience tier instead of a follower band, before usage:

Experience tierPer UGC video, before usage
First dealsNew to paid UGC work, building a portfolio$125
Steady brand workRegular paid UGC work for brands$250
Proven performerA track record brands ask for by name$500

Worked through the model at the steady tier: one UGC video is $250 before usage, and 90 days of usage adds $175, for $425 in all. The usage percentages are the same ones on the usage rights page.

These are the model's own terms, from BravoDM's published pricing model (version 1.1, October 2026), the same source the free calculator runs. They are a model's starting point, not a market promise.

In practice

An example

A creator with a small following and a year of steady brand work can honestly outprice a first timer with a far larger audience for the same UGC video, because the brand is buying the filming, not the following.

Free tool

Price your own deal

The calculator runs the same model on your numbers, line by line. No account, no handle, nothing stored.

Use the tool →

Guide

UGC rates in 2026

Read the guide →

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