Guide
Micro influencer rates
The short answer: in BravoDM's pricing model, one Reel runs from $375 at 10,000 followers to $2,100 at 100,000, before usage. Micro is the range where brand deals turn from occasional to a living, and it is also the range where the gap between two same-size creators is widest. This guide prices the range and explains the gap.
| Followers | Reel | Feed post | Story set | UGC video |
|---|---|---|---|---|
| Under 5k | $100 | $75 | $45 | $75 |
| 5k to 10k | $175 | $125 | $75 | $125 |
| 10k to 25k | $375 | $275 | $175 | $275 |
| 25k to 50k | $700 | $500 | $300 | $500 |
| 50k to 100k | $1,125 | $800 | $475 | $775 |
| 100k to 250k | $2,100 | $1,500 | $900 | $1,475 |
| 250k to 500k | $3,850 | $2,750 | $1,650 | $2,700 |
| 500k to 1M | $6,650 | $4,750 | $2,850 | $4,650 |
| 1M+ | $12,600 | $9,000 | $5,400 | $8,825 |
Every band from the model is shown so the sizes either side of micro are visible; the micro range proper is 10k to 25k through 100k to 250k. Baseline settings: Instagram, the Lifestyle niche (1.0x), about-average engagement. Each size also has its own page with floors and strong asks: 1,000 followers, 5,000 followers, 10,000 followers, 25,000 followers, 50,000 followers, 100,000 followers.
| Followers | Floor | Your number | Strong ask |
|---|---|---|---|
| 10k to 25k | $325 | $375 | $475 |
| 25k to 50k | $600 | $700 | $875 |
| 50k to 100k | $950 | $1,125 | $1,400 |
| 100k to 250k | $1,775 | $2,100 | $2,625 |
Why the gap between two micro creators is so wide
Size sets the band; two multipliers do the rest. Engagement moves every content line by 0.85x (below average) to 1.4x (way above average). Niche moves them again, from 0.9x for comedy and gaming to 1.5x for finance and tech. Stack the two and a 40,000-follower finance creator with a hot comment section legitimately prices at three times a quiet 40,000-follower entertainment account, off the same table.
This is why the per-size pages and this guide print the baseline and name the levers, instead of printing one "average micro rate". An average would be wrong for almost everyone who reads it. Your number is the band, times your niche, times your engagement, plus the rights lines: exactly the computation the pricing calculator runs in six questions.
Where micro deals actually get lost
Rarely on the posting fee. The micro range is where brands start asking for usage, whitelisting, and exclusivity as standard, and each of those is a percentage line that dwarfs small differences in the content price: 90 days of usage on a Reel is 65% of the Reel. The creators who keep the money at this size are the ones whose quotes show every line. The usage rights, whitelisting, and exclusivity pages price each one.
Micro influencer rate questions
What is a micro influencer?
The label usually means 10,000 to 100,000 followers: big enough that brands budget for you, small enough that your audience still feels like a community. The pricing model does not use the label; it prices the follower band you are actually in, which is why this guide maps the label to the bands.
How much do micro influencers charge per post?
In the model at baseline rates, one Reel: $375 at 10,000 followers, $700 at 25,000, $1,125 at 50,000, and $2,100 at 100,000. A feed post at 25,000 is $500. Usage and exclusivity price on top, as their own lines.
Why do two micro influencers the same size charge so differently?
Engagement and niche. The model moves content lines by 0.85x to 1.4x for engagement, and by 0.9x to 1.5x for niche. A 30,000-follower finance creator with above-average engagement prices several times a quiet 30,000-follower entertainment account, and both are reading the same table correctly.