Platform rates
Instagram creator rates
Instagram is where most brand deals still start, and it has the widest deliverable menu: Reels, feed posts, carousels, Story sets, single Stories, Lives, and UGC the brand posts itself. Each format is its own line in the pricing model, because each does different work for the brand.
The table below is the whole menu at baseline rates, one deliverable at a time, before usage and exclusivity. A real brief is usually two or three of these lines plus the rights lines, which is why pricing the menu beats memorizing one number.
| Followers | Reels | Feed posts | Carousels | Story sets (3 frames) | Single Stories | Live sessions | UGC videos (no posting) |
|---|---|---|---|---|---|---|---|
| Under 5k | $100 | $75 | $85 | $45 | $20 | $75 | $75 |
| 5k to 10k | $175 | $125 | $150 | $75 | $30 | $125 | $125 |
| 10k to 25k | $375 | $275 | $300 | $175 | $70 | $275 | $275 |
| 25k to 50k | $700 | $500 | $550 | $300 | $125 | $500 | $500 |
| 50k to 100k | $1,125 | $800 | $875 | $475 | $200 | $800 | $775 |
| 100k to 250k | $2,100 | $1,500 | $1,650 | $900 | $375 | $1,500 | $1,475 |
| 250k to 500k | $3,850 | $2,750 | $3,025 | $1,650 | $700 | $2,750 | $2,700 |
| 500k to 1M | $6,650 | $4,750 | $5,225 | $2,850 | $1,200 | $4,750 | $4,650 |
| 1M+ | $12,600 | $9,000 | $9,900 | $5,400 | $2,250 | $9,000 | $8,825 |
Assumptions, in one line: Instagram, the baseline niche (Lifestyle, 1.0x), about-average engagement, one deliverable at a time, before usage, exclusivity, and any package discount. Model v1.0, October 2026.
| Followers | Floor | Your number | Strong ask |
|---|---|---|---|
| Under 5k | $85 | $100 | $125 |
| 5k to 10k | $150 | $175 | $225 |
| 10k to 25k | $325 | $375 | $475 |
| 25k to 50k | $600 | $700 | $875 |
| 50k to 100k | $950 | $1,125 | $1,400 |
| 100k to 250k | $1,775 | $2,100 | $2,625 |
| 250k to 500k | $3,275 | $3,850 | $4,825 |
| 500k to 1M | $5,650 | $6,650 | $8,325 |
| 1M+ | $10,700 | $12,600 | $15,750 |
What changes the price
- Usage rights. The brand running your content as an ad or reposting it: 25% of the video for 30 days, up to 300% for forever. Priced on the usage rights page.
- Whitelisting. The ad runs from a handle under your identity: the usage line times 1.25x. Priced on the whitelisting page.
- Exclusivity. You sit out the brand's competitors: 25% of the content fee for 30 days, 60% for 90. Priced on the exclusivity page.
- Engagement and niche. Above-average engagement multiplies the content lines by 1.2x, way above by 1.4x, and niches run from 0.9x to 1.5x. The free calculator runs your exact combination.
Rates by follower count
Bands in the table run Under 5k to 1M+; the tier pages price the six most-searched sizes in full.
Instagram rate questions
How much should I charge on Instagram?
Start from the deliverable, not the platform average. At 25,000 followers, one Reel prices at $700 in the model (floor $600, strong ask $875), before usage and exclusivity. Find your band in the table, then run your exact deal in the calculator.
Do Instagram rates include usage rights?
No. Every number on this page is content and posting. Usage, whitelisting, and exclusivity are separate priced lines (the rights pages price each one), because that is where offers quietly lose their value.
Are these survey rates?
No. They are outputs of BravoDM's published pricing model (v1.0, October 2026), computed from the model on this page. The independent benchmarks quoted with their sources live on the creator rates index, and the two are never blended.