Creator rates by niche
What apps & software creators charge
Apps and software brands buy signups: walkthrough Reels, the problem-and-fix video, and screen-recorded demos that show the product doing one job well. A clear demo that converts is the whole brief.
Software briefs pay at the model's top adjustment and frequently bundle a posting video with a UGC version for the brand's own ads. Usage and exclusivity are standard asks here; price them from the table, not from the brand's first offer.
| Deliverable | Floor | Your number | Strong ask |
|---|---|---|---|
| Reel | $900 | $1,050 | $1,325 |
| Feed post | $650 | $750 | $950 |
| Story set (3 frames) | $375 | $450 | $575 |
| UGC video (no posting) | $625 | $725 | $900 |
How this table was priced: 25,000 followers is the model's 25k to 50k band, and this niche is priced with the model's Tech and software setting (1.5x the baseline), at about-average engagement, before usage and exclusivity. Add 90 days of usage on the Reel and it adds $675 on top. A different size changes the band, not the method: see the rates at 25,000 followers or run your exact numbers in the free pricing calculator.
Rates in nearby niches
Every niche, every size: the creator rates hub.