Platform rates
TikTok creator rates
TikTok deals run on the video: one posted video, judged on watch time and shares, with Stories, LIVE sessions, and UGC for the brand's own account around it. The pricing model uses the same format rates as Instagram for the shared formats, so the tables read the same way; what differs is the menu, not the math.
Two TikTok specifics are worth pricing deliberately. A video that the brand wants to run as a Spark Ad is usage plus whitelisting, both priced lines. And a LIVE session is its own deliverable (the base rate for your band), not a free add-on to a video deal.
| Followers | TikTok videos | Story sets (3 frames) | Single Stories | LIVE sessions | UGC videos (no posting) |
|---|---|---|---|---|---|
| Under 5k | $100 | $45 | $20 | $75 | $75 |
| 5k to 10k | $175 | $75 | $30 | $125 | $125 |
| 10k to 25k | $375 | $175 | $70 | $275 | $275 |
| 25k to 50k | $700 | $300 | $125 | $500 | $500 |
| 50k to 100k | $1,125 | $475 | $200 | $800 | $775 |
| 100k to 250k | $2,100 | $900 | $375 | $1,500 | $1,475 |
| 250k to 500k | $3,850 | $1,650 | $700 | $2,750 | $2,700 |
| 500k to 1M | $6,650 | $2,850 | $1,200 | $4,750 | $4,650 |
| 1M+ | $12,600 | $5,400 | $2,250 | $9,000 | $8,825 |
Assumptions, in one line: TikTok, the baseline niche (Lifestyle, 1.0x), about-average engagement, one deliverable at a time, before usage, exclusivity, and any package discount. Model v1.0, October 2026.
| Followers | Floor | Your number | Strong ask |
|---|---|---|---|
| Under 5k | $85 | $100 | $125 |
| 5k to 10k | $150 | $175 | $225 |
| 10k to 25k | $325 | $375 | $475 |
| 25k to 50k | $600 | $700 | $875 |
| 50k to 100k | $950 | $1,125 | $1,400 |
| 100k to 250k | $1,775 | $2,100 | $2,625 |
| 250k to 500k | $3,275 | $3,850 | $4,825 |
| 500k to 1M | $5,650 | $6,650 | $8,325 |
| 1M+ | $10,700 | $12,600 | $15,750 |
What changes the price
- Usage rights. The brand running your content as an ad or reposting it: 25% of the video for 30 days, up to 300% for forever. Priced on the usage rights page.
- Whitelisting. The ad runs from a handle under your identity: the usage line times 1.25x. Priced on the whitelisting page.
- Exclusivity. You sit out the brand's competitors: 25% of the content fee for 30 days, 60% for 90. Priced on the exclusivity page.
- Engagement and niche. Above-average engagement multiplies the content lines by 1.2x, way above by 1.4x, and niches run from 0.9x to 1.5x. The free calculator runs your exact combination.
Rates by follower count
Bands in the table run Under 5k to 1M+; the tier pages price the six most-searched sizes in full.
TikTok rate questions
How much should I charge on TikTok?
Start from the deliverable, not the platform average. At 25,000 followers, one TikTok video prices at $700 in the model (floor $600, strong ask $875), before usage and exclusivity. Find your band in the table, then run your exact deal in the calculator.
Do TikTok rates include usage rights?
No. Every number on this page is content and posting. Usage, whitelisting, and exclusivity are separate priced lines (the rights pages price each one), because that is where offers quietly lose their value.
Are these survey rates?
No. They are outputs of BravoDM's published pricing model (v1.0, October 2026), computed from the model on this page. The independent benchmarks quoted with their sources live on the creator rates index, and the two are never blended.