Deliverable rates
TikTok video rates
One posted TikTok video at 25,000 followers prices at $700 in the model, the same format rate as an Instagram Reel. TikTok briefs live and die on the video itself, so this page carries its full table, plus the two TikTok deliverables that ride along in briefs: LIVE sessions and Stories.
| Followers | Floor | Your number | Strong ask |
|---|---|---|---|
| Under 5k | $85 | $100 | $125 |
| 5k to 10k | $150 | $175 | $225 |
| 10k to 25k | $325 | $375 | $475 |
| 25k to 50k | $600 | $700 | $875 |
| 50k to 100k | $950 | $1,125 | $1,400 |
| 100k to 250k | $1,775 | $2,100 | $2,625 |
| 250k to 500k | $3,275 | $3,850 | $4,825 |
| 500k to 1M | $5,650 | $6,650 | $8,325 |
| 1M+ | $10,700 | $12,600 | $15,750 |
| Followers | LIVE session | Story set (3 frames) | Single Story |
|---|---|---|---|
| Under 5k | $75 | $45 | $20 |
| 5k to 10k | $125 | $75 | $30 |
| 10k to 25k | $275 | $175 | $70 |
| 25k to 50k | $500 | $300 | $125 |
| 50k to 100k | $800 | $475 | $200 |
| 100k to 250k | $1,500 | $900 | $375 |
| 250k to 500k | $2,750 | $1,650 | $700 |
| 500k to 1M | $4,750 | $2,850 | $1,200 |
| 1M+ | $9,000 | $5,400 | $2,250 |
Assumptions, in one line: TikTok, the baseline niche (Lifestyle, 1.0x), about-average engagement, one posted video, before usage (Spark Ads) and exclusivity. The model prices TikTok's posted video at the same 1.4x format rate as a Reel.
The Spark Ads line
When a TikTok brief asks for a Spark Ad code, the brand is buying usage plus whitelisting: your video, run as an ad from your account, for a set window. In the model that is the usage percentage for the term, with the usage line multiplied by 1.25x for whitelisting. A brief that asks for a 90-day Spark code and prices it at $0 is missing the second-biggest line in the deal.
Views, not followers, are TikTok's honest currency, and the model knows it only through engagement: a small account whose videos routinely outrun its follower count should be pricing at the above-average engagement step (1.2x) or higher, and saying so in the pitch.
Where this goes wrong
- Giving a Spark Ad code with no term and no price. The code is usage; it gets a window and a number.
- Pricing off the follower count on a platform where one video can out-view it fifty times over. Engagement is the model's lever for exactly this.
- Treating a LIVE session as a video add-on. It is its own deliverable at the base rate for your band.
Questions, answered with numbers
How much should I charge for one TikTok video?
In the pricing model at baseline rates: $700 at 25,000 followers (floor $600, strong ask $875), $100 under 5,000 followers, and $2,100 at 100,000 to 250,000. Your niche and engagement adjust it from there, and the calculator runs your exact version.
Does one TikTok video include usage rights?
No. The TikTok video price is the content and the posting. Usage (the brand running it as an ad or reposting it) is a separate line, priced as a percentage of the video: 25% for 30 days up to 300% for forever. The usage rights page prices every term on one worked example.
What does a TikTok LIVE session cost?
The model prices a LIVE session at the base rate for your band: $500 at 25,000 followers, $75 under 5,000. It is a separate line from any video in the same brief.