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Brand pitch email template

Email gives a pitch room to breathe: a subject line that earns the open, one paragraph more of fit and proof than a DM allows, and the same discipline, full price up front with usage as its own line. Copy it, fill the brackets, send it as you.

When to use it. Use this for brands with a published partnerships address, for follow-ups to a DM that went well, and for bigger packages (ambassador deals, multi-video bundles) that need the room. For a quick Instagram opener, the DM pitch template is the tighter tool.

Subject lines (pick one)

[First name] x [Brand]: a [deliverable] idea for [product or line]
Creator pitch: [your niche] content for [Brand]
[followers] [niche] creator, proposing a first piece for [Brand]

The email pitch

Hi [Brand] team,

I am [your name], a [niche] creator with [followers] followers on [platform]. I make [what you make], and my audience comes to me for [the thing they trust you for].

I have used [product] myself / I saw your [launch, campaign, or post], and it sits exactly in [the routine, setup, or series] my viewers ask about most. I would love to make the first piece for you.

My rate for the package:
• 1 Reel: $[rate]
• 1 Story set (3 frames): $[rate]
• 90 days of usage rights on the Reel: $[rate]
Total: $[total]

Recent work you can check: [one line of proof, a link to your rate card or a post that performed].

If the package works, I can have a first cut to you within [days] days of the product arriving. Happy to start with this one piece and build from there.

Thanks for reading,
[Your name]
[Link to your rate card]

The bump (one week later, same thread)

Hi [Brand] team, bumping this up in case it landed in a busy week. The package and rates in my note above hold through [date]. If the timing is off, a word on when to check back is plenty.

Make it work