Glossary
DM automation
DM automation is software connected to an Instagram professional account through Meta's official API, sending messages the account's owner wrote, in answer to actions people take: a keyword comment, a story reply, a message. It answers; it does not go looking for people.
What it means for your money
The hours are the money. Every link request answered by hand is a minute spent typing instead of filming, and the unanswered ones are clicks that never happened. Automation returns the hours and catches the comments that arrive while you sleep, on the posts that keep working after you stop posting.
How the pricing model treats it
The pricing model prices brand deals, so it carries no DM automation line. BravoDM's DM automation is that feature inside the deal desk, live on Meta's official API: post comments, story replies and mentions, and DM keyword rules, every message written and approved by the creator.
In practice
- ·Connect only tools that sign you in through Meta. A tool that asks for your Instagram password is outside the official API, and outside Meta's rules.
- ·Write every automated message yourself, in your voice. Automation decides when a message goes; you decide what it says.
- ·Check the thread daily. Automation starts conversations; people still finish them.
An example
Overnight, a week-old reel collects comments asking for a link. By morning every commenter has the DM, and the creator opens an inbox of conversations instead of a backlog of typing.
Free tool
Price your own deal
The calculator runs the same model on your numbers, line by line. No account, no handle, nothing stored.
Use the tool →
Guide
Instagram automation rules: what Meta allows
Read the guide →
Related terms