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Glossary

DM automation

DM automation is software connected to an Instagram professional account through Meta's official API, sending messages the account's owner wrote, in answer to actions people take: a keyword comment, a story reply, a message. It answers; it does not go looking for people.

What it means for your money

The hours are the money. Every link request answered by hand is a minute spent typing instead of filming, and the unanswered ones are clicks that never happened. Automation returns the hours and catches the comments that arrive while you sleep, on the posts that keep working after you stop posting.

How the pricing model treats it

The pricing model prices brand deals, so it carries no DM automation line. BravoDM's DM automation is that feature inside the deal desk, live on Meta's official API: post comments, story replies and mentions, and DM keyword rules, every message written and approved by the creator.

In practice

An example

Overnight, a week-old reel collects comments asking for a link. By morning every commenter has the DM, and the creator opens an inbox of conversations instead of a backlog of typing.

Free tool

Price your own deal

The calculator runs the same model on your numbers, line by line. No account, no handle, nothing stored.

Use the tool →

Guide

Instagram automation rules: what Meta allows

Read the guide →

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