Glossary
Messaging window
The messaging window is the 24 hours Meta gives an account to message a person freely after that person acts: messaging you, or replying to your private reply. For most user actions the window lasts 24 hours, and when it closes, standard messages stop until the person writes again.
What it means for your money
The window is where conversations turn into outcomes: the follow-up question, the second link, the booking. Outside it, you hold a list of people you cannot write to. Creators who answer inside the window are not being eager; they are working the only hours Meta gives them.
How the pricing model treats it
The pricing model has no line for the messaging window; it is a Meta rule, not a price term. It shapes BravoDM's DM automation directly: the automation answers inside the window, and nothing is scheduled outside it.
In practice
- ·Treat a reply to your DM as a clock starting, not a thread to get back to someday.
- ·Ask the next question inside the window. A day later, the same question cannot be sent.
- ·Never promise a follow-up sequence the window cannot hold. If the person has not replied, there is no second automated message to send.
An example
A follower answers your DM at breakfast and asks about sizes. Answered by lunch, it is a sale. Seen the next morning, after the window closed, the same answer cannot be sent until she writes again, and she may never write again.
Free tool
Price your own deal
The calculator runs the same model on your numbers, line by line. No account, no handle, nothing stored.
Use the tool →
Guide
Instagram automation rules: what Meta allows
Read the guide →
Related terms