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Glossary

Private reply

A private reply is a direct message sent in answer to one specific comment on your post or reel. Meta's rule is exact: one private reply per comment, and it must be sent within 7 days of the comment.

What it means for your money

One reply is all you get, so the message carries the whole offer: the link, what it is, and a reason to answer. A reply from the person opens the 24 hour messaging window, and that window is where a link delivery becomes a conversation, and a conversation becomes a sale or a deal.

How the pricing model treats it

The pricing model does not price private replies; they are a Meta mechanic, not a deal term. Every comment-to-DM tool, BravoDM's included, is built on this one rule, and the rule is why the first DM a creator writes matters more than any sequence after it.

In practice

An example

Two creators answer the same comment. One sends a link alone. The other sends the link, one line on what it holds, and a question about which version the reader wants. Only the second message can grow into a conversation, and both creators spent the same single reply.

Free tool

Price your own deal

The calculator runs the same model on your numbers, line by line. No account, no handle, nothing stored.

Use the tool →

Guide

Comment-to-DM: how it works

Read the guide →

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