Glossary
Story reply
A story reply is a direct message a viewer sends from your story: a reaction, a question, or an answer to a sticker, arriving in your inbox like any DM. Because the viewer wrote first, a story reply opens the 24 hour messaging window.
What it means for your money
Stories are where your warmest audience talks back, and a reply there is the strongest interest signal most creators get all week. Answered quickly, it becomes a conversation about the product, the recipe, or the deal. Left for a day, the window closes on the warmest lead you had.
How the pricing model treats it
The pricing model has no story reply line; stories enter the model only when a brand buys one as a deliverable. In DM automation a story reply is a trigger: the message the viewer sent can be answered automatically, in the creator's words, inside the window it opened.
In practice
- ·Ask questions stories can answer: a poll sticker, a this-or-that, a finish-the-sentence. Silence cannot be answered; a reply can.
- ·Reply while the story is still up. The window runs 24 hours, the story's context lasts one day, and they close together.
- ·Treat a reaction as a hello, not a sale. A fire emoji earns a thank you and a question, not a pitch.
An example
A creator asks her story which of two jackets to style first. The replies pick the jacket, ask where it is from, and open conversations she answers with the link, one tap from the question that started them.
Free tool
Price your own deal
The calculator runs the same model on your numbers, line by line. No account, no handle, nothing stored.
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Guide
Comment-to-DM: how it works
Read the guide →
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