Template
Media kit template
A media kit is your rate card with its proof attached: the same numbers, plus the audience and the posts that justify them, on one page a brand can forward to the person who approves budgets. This template is built from the rate card, so if your card is current, the kit takes ten minutes: copy the rates across, add the three posts you are proudest of, and fill the audience line honestly.
When to use it. Send it when a brand asks for your kit, attach it to cold pitches to brands you really want, and keep it linked beside your rate card. Refresh it when your rates or your best posts change; a kit with last year's numbers negotiates against you.
The media kit
[Your name] · [Niche] creator [City or region] · Posting [x] times a week on [platform] ABOUT [Two lines: what you make, who it is for, and the thing your audience trusts you for. Plain words, no adjectives you cannot prove.] THE NUMBERS [followers] followers · [typical views] typical views per post · [engagement] average engagement Audience: [who watches, in one line: age range, where they live, what they buy] BEST WORK [Post 1: what it was, link, the result in one line] [Post 2: what it was, link, the result in one line] [Post 3: what it was, link, the result in one line] Brands I have worked with: [names, or "available on request" while you are starting] RATES (from my rate card) Reel: $[rate] · Feed post: $[rate] · Carousel: $[rate] Story set: $[rate] · UGC video, no posting: $[rate] Starter package: 1 Reel + 1 Story set: $[rate] Usage, whitelisting, and exclusivity are priced as their own lines, in the rate card linked below. TERMS [Revisions] revision round per deliverable. Payment: [terms, for example 50% to book, balance on delivery]. BOOK ME [Email] · Full rate card: [your rate card link]
Make it work
- Build the kit from the rate card, never beside it. Two documents with two prices is the fastest way to lose a negotiation you had already won.
- The best-work section is the kit. Three posts with honest results beat ten screenshots; a brand forwards proof, not adjectives.
- Keep it to one page. A kit is a forwardable yes, not a portfolio; link out for depth.
Make your media kit free