Glossary
Follow gate
A follow gate is a step inside a comment-to-DM flow: the DM arrives, but the link waits until the person follows you. The check happens at the moment they tap for the link, and a follow releases it.
What it means for your money
A link sent to a stranger buys one click. A link sent after a follow buys the click and an audience member who sees the next post, where the next offer lives. The gate trades a little friction for reach that compounds, which is why creators put it on their best resources.
How the pricing model treats it
The pricing model prices deals and has no line for a follow gate. The gate is a BravoDM DM automation feature: the check runs when the person taps for the link, never at comment time, and while the follow is missing the link stays locked.
In practice
- ·Gate the resources worth following for: the printable, the template, the guide. Do not gate a plain hello.
- ·Say it in the caption: comment LINK, follow, and the link unlocks. Surprises read as tricks; instructions read as terms.
- ·Keep the locked message kind: one line on what is waiting, and what to do. The person is one tap from both.
An example
A creator gates her wardrobe links. The commenter who wants the link follows, taps again, and gets it. She gained a follower at the exact moment her content proved its value, which is the cheapest follow there is.
Free tool
Price your own deal
The calculator runs the same model on your numbers, line by line. No account, no handle, nothing stored.
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Guide
Comment-to-DM: how it works
Read the guide →
Related terms