Glossary
Human agent window
The human agent window is Meta's extension for replies a person types by hand: when the standard 24 hour messaging window has closed, a human on the account can still answer for up to 7 days from the person's last message, using Meta's human agent tag. Automated messages cannot use it.
What it means for your money
The window is the difference between a dead thread and a saved deal. A brand question that lands on day two is outside every automation's reach, but a person can still answer it, and a deal conversation kept alive is a deal that can still close.
How the pricing model treats it
The pricing model has no line for the human agent window; it is a Meta rule, not a price term. It shapes BravoDM directly: the automation sends only inside the standard window, and anything later is a person replying by hand, never a scheduled automated send.
In practice
- ·Spend the extension on conversations, not broadcasts. The tag is for a person answering a person, and Meta's rule reserves it for that.
- ·Do not let a tool promise you day three automation. If a message sent after 24 hours was not typed by a person, it is outside Meta's rules.
- ·Check the inbox a second day running. The human agent window rewards the creator who looks back once more before the week is out.
An example
A follower asks about sizes on Monday and the creator sees it on Wednesday, after the window closed. She answers by hand inside the human agent window, the sale goes through, and no automation could have sent that message for her.
Free tool
Price your own deal
The calculator runs the same model on your numbers, line by line. No account, no handle, nothing stored.
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Guide
Instagram automation rules: what Meta allows
Read the guide →
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