Rates index
What creators charge, printed plainly
Two kinds of numbers live on this page, and each is labeled as what it is. First, BravoDM's published pricing model as tables: a framework's answers, computed from the model itself. Second, the benchmarks other publishers put their names on, quoted with their sources. They are never averaged together, and neither kind pretends to be a survey of what your last deal paid.
The BravoDM pricing model, as tables
Model v1.0, October 2026. Every figure below is computed from the model at the baseline settings: Instagram, a baseline niche, about-average engagement, no usage rights or exclusivity unless the table says so. Change any of those and the number moves; the calculator runs your version of it, and the pricing guide explains the thinking line by line.
| Followers | Feed post | Reel | Story set | UGC video |
|---|---|---|---|---|
| Under 5k | $75 | $100 | $45 | $75 |
| 5k to 10k | $125 | $175 | $75 | $125 |
| 10k to 25k | $275 | $375 | $175 | $275 |
| 25k to 50k | $500 | $700 | $300 | $500 |
| 50k to 100k | $800 | $1,125 | $475 | $775 |
| 100k to 250k | $1,500 | $2,100 | $900 | $1,475 |
| 250k to 500k | $2,750 | $3,850 | $1,650 | $2,700 |
| 500k to 1M | $4,750 | $6,650 | $2,850 | $4,650 |
| 1M+ | $9,000 | $12,600 | $5,400 | $8,825 |
| Followers | Dedicated video | 60-second integration |
|---|---|---|
| Under 5k | $200 | $65 |
| 5k to 10k | $325 | $100 |
| 10k to 25k | $700 | $250 |
| 25k to 50k | $1,250 | $450 |
| 50k to 100k | $2,000 | $700 |
| 100k to 250k | $3,750 | $1,325 |
| 250k to 500k | $6,875 | $2,400 |
| 500k to 1M | $11,875 | $4,150 |
| 1M+ | $22,500 | $7,875 |
The worked example, checked against the guide
The pricing guide's example creator, Priya (25k to 50k followers, baseline rates), prices a package of 1 Reel, 1 Story set, and 90 days of usage rights at $700 + $300 + $450 = $1,450. This page computes that from the same inputs, so the guide, the calculator, and this index cannot drift apart.
Niche and engagement move the content lines
The model multiplies the content lines by your niche, and by your engagement against creators your size (lower than most 0.85×, about average 1.0×, above average 1.2×, way above average 1.4×).
| Niche | Adjustment |
|---|---|
| Beauty and skincare | 1.2× |
| Fashion | 1.2× |
| Health and fitness | 1.15× |
| Food and drink | 1× |
| Travel | 1× |
| Parenting and family | 1.1× |
| Finance and business | 1.5× |
| Tech and software | 1.5× |
| Lifestyle | 1× |
| Comedy and entertainment | 0.9× |
| Gaming | 0.9× |
| Other | 1× |
| Term | Adds |
|---|---|
| 30 days | +25% |
| 90 days | +65% |
| 180 days | +110% |
| 12 months | +175% |
| Forever | +300% |
| Term | Adds |
|---|---|
| 30 days | +25% |
| 90 days | +60% |
Two more lines complete the model: whitelisting multiplies the usage line by 1.25×, and an optional package discount takes 10% off the content subtotal when a creator switches it on. The headline number is the middle of a range: the floor is your number × 0.85 and the strong ask is × 1.25.
What independent benchmarks publish
Other publishers measure the market their own way. Each block below is one source, in its own tier definitions, with its method and the date we read it. Where a source disagrees with the model above, that disagreement is information, not an error to smooth over.
Later: Influencer Pricing Benchmarks
Published per-post rate ranges by creator tier, all platforms combined. Usage rights and whitelisting are quoted as add-ons on top (usage typically +30% to +50%).
- Nano (1K–10K followers)
- $100–$500 per post
- Micro (10K–100K)
- $500–$2,500 per post
- Macro (100K–1M)
- $2,500–$10,000+ per post
- Mega (1M+)
- $10,000–$50,000+ per post
Source: Later · Updated July 2026 · accessed October 20, 2026
Aspire: How Much Do Influencers Charge?
Median rates creators reported charging, from Aspire's survey of nearly 1,200 creators, for one standard feed deliverable on Instagram or TikTok, before usage or exclusivity. In the same survey, one month of digital usage rights carried a median +25% upcharge, perpetual usage a median +50%, and a two-week exclusivity window a median +25%.
- Nano (2.5K–25K followers)
- $150–$250 median
- Micro
- $350–$750 median
- Mid-tier
- $900–$1,800 median
- Macro
- $2,250–$4,000 median
Source: Aspire · 2026 creator survey · accessed October 20, 2026
Stan Store: Influencer Rates 2026
Published 2026 rate ranges for Instagram, by tier as Stan Store defines them (mid-tier is 100K–500K, macro 500K–1M). Feed posts first, then Reels, which Stan Store prices at roughly 1.5x to 3x the feed post.
- Feed post · Nano (1K–10K)
- $50–$200
- Feed post · Micro (10K–100K)
- $200–$1,500
- Feed post · Mid-tier (100K–500K)
- $1,500–$5,000
- Feed post · Macro (500K–1M)
- $5,000–$10,000+
- Feed post · Mega (1M+)
- $10,000–$50,000+
- Reel · Nano (1K–10K)
- $100–$500
- Reel · Micro (10K–100K)
- $500–$3,000
- Reel · Mid-tier (100K–500K)
- $3,000–$10,000
- Reel · Macro (500K–1M)
- $10,000–$25,000+
- Reel · Mega (1M+)
- $25,000–$100,000+
Source: Stan Store · 2026 guide · accessed October 20, 2026
Questions, answered plainly
Are the BravoDM tables survey results?
No. The BravoDM tables are outputs of a published pricing model (v1.0, October 2026): a base rate per follower band, adjusted by format, niche, and engagement, with usage rights and exclusivity priced as their own lines. This page computes them from the model itself, so the tables and the calculator can never disagree. They are a framework's answers, printed so anyone can argue with the assumptions. The survey and benchmark numbers on this page are the blocks labeled Later, Aspire, and Stan Store; those are other publishers' figures, quoted with their sources.
Why don't the sources agree with each other?
Because they measure differently. Aspire publishes medians from a creator survey; Later and Stan Store publish ranges. Their tier borders differ too: one source's macro starts at 100K followers, another's at 500K. Publishing them side by side, each with its own definitions, is the honest picture. A single blended average would be a number nobody measured.
Which number should I actually charge?
None of these tables knows your engagement, your typical views, or what the brand is asking for beyond the post itself, and those move the price more than the follower band does. Use the tables as a cross-check, then run your actual deal through the calculator: nine questions, your number and its range, every line shown. When an offer lands, the breakdown is what you negotiate with.
How often does this page change?
The BravoDM tables change only when the pricing model gets a new version, and the version and date print next to them. The benchmark blocks are reviewed quarterly against their sources (next review January 2027); if a source updates its figures, its block and access date update here too.
Your number is the one that matters
Tables are cross-checks. Your price depends on your band, your niche, your views, and what the brand wants beyond the post. Run your deal through the calculator for the number with its math shown, or, if you write about creator pricing, embed the calculator in your post so your readers can run theirs.